Luckily for Burke, who was beforehand Comcast’s chief operatingofficer, the staff succeeded, and NBCUniversal would be the go-to place for the Olympics by way of 2020. It’s a long-term strategy that carries some presumably lucrative advantages down the line, but in addition sizeable dangers for a company still in the means of merging its various holdings below one roof.
NBC is attempting its finest to make the windowless space a bit extra like Jolly Previous England for these staffers not among the many 2,800 who’ll be actually on the bottom in London through the games. There was a Downing Street” sign and London Olympics posters hung up within the makeshift highlights factory.” During competitors days that can stretch to 18 hours, NBC staffers will churn out spotlight clips from 32 sports for use on television, on-line and on cell devices. Staffers glancing up from their computer systems can glimpse Massive Ben or the London Eye Ferris wheel, well-known sights depicted on a large wall hanging.
The former Olympic figure skater and three-time U.S. champion is in Rio de Janeiro with companion-in-crime Tara Lipinski masking vogue, food and all issues enjoyable for NBC. The dynamic duo already won America’s hearts overlaying sporting events just like the Sochi Olympics, Tremendous Bowl and Kentucky Derby with their signature hilarity and much-out clothing choices Now, Weir is bringing the warmth to Rio with a string of medal-worthy outfits.
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And I like what sports represents to folks. It can be as broadly interesting as the Olympics or the Super Bowl—pop culture occasions that transcend sports activities. Or it may be something narrower—the subject of obsession for hardcore fanatics. Sports activities is tradition and a collective experience. I grew up in an Aggie household: my dad and mom graduated from Texas A&M. We observe school soccer very closely, as do my husband and kids.
Jon Miller, president of programming for NBC Sports activities and NBC Sports activities Community, says that when viewers come to see an NBC Sports activities branded property, they know that it’s going to be actual high quality content.” Production values are the same stage whether or not on broadcast or cable, he says, thus providing a seamless transition for viewers switching back-and-forth.